Orlando's Wines & Spirits

Orlando's Wines & Spirits, a quaint and highly-rated Plymouth emporium established in 2023 required an online presence. The merchant's passion, extensive knowledge, and five-star customer service were the main attractions, alongside the shop's excellent location opposite St Andrews Church. The aim was to expand operations whilst retaining this unique character virtually. My objective was to design and build an easy-to-manage eCommerce website that successfully captured the owner's expert energy and vision. 

I constructed the digital storefront using Shopify, integrating automated emails and a customer review system for efficiency. I refined and elevated the existing brand identity, subtly modifying the Italian flag colours (red, white, green) for a more sophisticated aesthetic that honoured their current product labelling. The website is now newly live, establishing a strong foundation for the business's online expansion. The next phase involves implementing gift cards and affiliate marketing, working closely with the owner to ensure a seamless handover and guarantee the five-star personal service translates perfectly into the virtual shopping experience.

View the shop here  /  orlandos-wines.com

Automatic emails and reviews system

The website before