CV

Freelance Designer

February 2024 – Ongoing

Acting as a strategic partner for local Devon and Cornwall enterprises, delivering scalable design and communication infrastructures. I manage projects ranging from ad hoc consultancy to retainer and profit-sharing based brand growth and stewardship.

Key Projects & Achievements

• Sterts Arts & Environmental Centre: Spearheaded a comprehensive digital and print rebranding for an iconic community theatre’s relaunch.

  • Collaborated with leadership to unify all communication assets across web, email, and social media, modernising the brand while honouring its diverse cultural offering.

  • Developed a modern, CMS-enabled website integrating Ticketsource and Mailchimp, streamlining the customer journey from discovery to booking.

  • Delivered a cohesive design ecosystem that contributed to a successful season featuring 65+ performances, 120+ workshops, and over 5,000 attendees.

• Cosmic Kitchen: Revitalised the digital presence of an award-winning vegan restaurant to reflect their global reputation.

  • Crafted a responsiive, minimalist, dynamic website using Framer that embodies their "Good Mood Food" aesthetic and showcases accolades.

  • Designed an interactive user experience with sticky navigation and automatic dark/light mode adaptation, resulting in a measurable increase in seat bookings.

• Orlando's Wines & Spirits: Built a sophisticated eCommerce ecosystem for a highly-rated local emporium.

  • Translated the owner’s five-star personal service into a seamless virtual shopping experience using Shopify, integrating automated marketing and review systems.

  • Refined the brand identity to elevate the aesthetic while maintaining recognition, successfully launching the business into online retail.

• TL;DR Group: Engineered a dynamic portfolio website for a London and Plymouth-based marketing agency.

  • Implemented a Framer-based CMS that allows the agency to update content internally, significantly improving their ability to showcase user-generated content strategies to prospective clients.

  • Provided a strategic tool that supported the agency in successfully onboarding multiple new clients.

• Youth Theatre Together: Defined and executed the branding strategy for a major national initiative in mapping and connecting the Youth Theatre in England with Arts Council England.

  • Created a dynamic, network-based brand identity inspired by connectivity and mapping, covering digital assets, social media, and event collateral.

  • Delivered impactful design work that supported the presentation of findings to Arts Council England, directly influencing future industry funding decisions.

Photo by Jay Stone

Designer
at Theatre Royal Plymouth

July 2022 – January 2024

Appointed as the organisation’s first dedicated in-house Designer to lead a visual brand consolidation for the UK’s most attended regional producing theatre (300,000+ annual visitors).

• Brand Strategy & Consolidation: Unified disparate visual assets into a cohesive identity, merging separate brand colours into a unified gradient to symbolise a new era of management.

• Digital Transformation: Restructured the company website to improve the ticket-buyer user journey and introduced an 'Our Story' section to better highlight the organisation's community impact.

• Operational Efficiency: Developed comprehensive template suites for digital, email, and social media, alongside a new style guide, increasing design efficiency across all internal departments.

• Sustainable Print Design: engineered a new timeline-style season leaflet, presenting 100+ shows clearly while significantly reducing paper usage.

• Design Lead (Barn Dances): Created the complete brand identity and marketing assets for a new flagship summer event series. Produced video content and digital ads that drove strong attendance and sold-out evenings.

• Inclusive Design (Funky Llama): Led design for a pioneering project supporting disabled artists. Served on the Steering Group to implement rigorous accessibility standards (contrast, clarity) which were subsequently adopted as best practice for the wider organisation.

• Community Advocacy (Pride of Plymouth): Designed the pride glass vinyl installation for the theatre entrance, combining local motifs with LGBTQIA+ symbolism to visibly assert TRP’s commitment to diversity.

Photo by Edward Borlase

Performance Marketer
at Rotateº London

August 2021 – April 2022

Managed technical digital marketing stacks for a multi-award-winning agency, serving high-profile consumer brands including Bamford, Big Green Egg, and Chilly's Bottles.

• Executed data-driven strategies across Google Ads, Google Analytics, Meta Ads, LinkedIn, and Snapchat.

• Specialised in technical SEO and performance marketing for direct-to-consumer commerce, optimising spend to maximise ROI.

• Crafted automatic email campaign flows on Klaviyo for clients.

Marketing Officer
at Theatre Royal Plymouth

August 2018 – July 2021

Played a pivotal role in a high-volume marketing team responsible for promoting over 100 productions annually.

• Planned and executed multi-channel marketing campaigns across digital, print, and out-of-home media for visiting and in-housed produced productions including big name West End shows productions such as Nativity, Motown, Hairspray, Birmingham Royal Ballet and more.

• Managed relationships with external advertising agencies for TV, radio, and distribution strategies.

• Championed community outreach programmes, bridging the gap between strategic marketing goals and creative design execution.

Photo by Steve Tanner